Marketing Fitness Checkup Please note that all fields followed by an asterisk must be filled in. First Name*
Last Name*
E-Mail Address*
Web Site URL
Street Address
City
State/Prov
Zip/Postal Code
Country Country United States Canada ---------------- Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Grenada Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Heard and McDonald Islands Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribadi North Korea South Korea Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Federated States of Micronesia Moldova Monaco Mongolia Montserrat Morocco Montenegro Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Island Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda S. Georgia and S. Sandwich Isls. Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka St. Helena St. Pierre and Miquelon Sudan Suriname Svalbard Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu U.S. Minor Outlying Islands Uganda Ukraine United Arab Emirates United Kingdom Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam US Virgin Islands Wallis and Futuna Islands Western Sahara Yemen Yugoslavia (former) Zaire Zambia Zimbabwe Business Phone*
Year Founded
Number of Employees*
Rank the following items with regard to how much frustration they cause you. “1” means you never even think about it. “10” indicates you regularly lose sleep. (Do not rank these items against each other. Each item gets it’s own ranking. You might have six “10”s” and no “1’s”) Inability to clearly differentiate my business (product/service) from my competitors’ and establish a position of compelling uniqueness. *
Inability to attract new customers/new distributors or generate leads*
Inability to convert leads into sales*
Inability to maintain profit margins due to competitive pressure*
Customer disloyalty*
nability to determine whether any given ad campaign/promotion “worked”*
Not understanding how to formulate a marketing budget*
Inability to develop compelling offers that will drive traffic, but won’t kill my business*
In terms of growth, what percentage of increase would you be excited about achieving this year… *
What percentage of your time each week do you spend on marketing:* On a scale of 1 to 10, ten being the highest in your area, your prices rank about _____.*
What are you NOT doing in your marketing/advertising that you know you should be doing? * What do you believe are the biggest competitive challenges you’re facing and having trouble overcoming?* I am wholly satisfied with our sales growth.* I am satisfied with the business I get from my repeat customers.* I know the average advertising cost of getting a client/customer to buy for the first time.* I’m satisfied with the sales performance of my employees/retailers/distributors.* I have a system in place for identifying, evaluating and correcting problems in my sales process. * I have tracking systems in place for determining which offers my customers respond to best.*
Please enter the word that you see below.
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