The 5 "U-needs," and Why This Program Succeeds Where Books, Tapes, Seminars & Workshops Fail

Less than 10% of the books that get bought, get read. Implementation rates among people who listen to tapes and go to events ranges from 1.4 to 8.4 percent. Why such a pitiful track record?

Other methods of training are simply incomplete. They give you only some of the key elements you must have to assimilate new knowledge and convert it into meaningful action.

The 5 “U-needs”

If you are to succeed at the highest levels, you need these 5 key elements…

  • The “What To Dos” – You simply must know what to do.
  • The “How To Do Its” – How you do the whats can have an exponential impact on the results you get. A 2-word change in a headline, for example, can increase response to an ad by 1,000%.
  • The Resources to get it done – nobody can do it all alone. You need resources. Tough to get them from books, tapes and events.
  • The Feedback to make sure you do it right – The biggest reason people don’t take action following reading books, listening to tapes or attending events is fear of failure; fear of doing it wrong. Feedback gives you the confidence to know you’re doing it right.
  • The Accountability to make sure you actually do it – Somebody has to hold your feet to the fire. Somebody has to consistently hold you accountable to make sure you do what you know you should, in a timely fashion.

Only an on-going Coaching process, like the Principle Centered Marketing Program, takes you by the hand and guides you through the development of new, immediately applicable knowledge, skill, habits and systems.

You can surely see, can’t you, that this is the most effective and efficient way to gain these vital business assets.



A coach is both your best friend… and your worst nightmare. A coach teaches you the fundamentals… the strategies… the techniques you need to succeed. That’s what makes your coach a best friend.

Then a coach makes you work… makes you practice… gives you feedback on what you’re doing well and what you can improve upon. A coach helps you develop your skills… and here’s where the nightmare part comes in… holds you accountable. A coach makes you DO IT, even when you don’t want to.

By the time you’ve completed your Principle-Centered Marketing Program, you’ll have developed some of the same kinds of feelings for your Marketing Coach as you’ve experienced for your favorite coaches and mentors you’ve had in athletics and other aspects of your life.

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